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Consumer & Logistics > Watermelons
The following is an
evaluation of Van Groningen & Sons Inc.’s “Yosemite Fresh” watermelons in
comparison to other California distributors. The study was conducted during the
2006 watermelon harvest and was lead by a team of researchers from California
Polytechnic State University, San Luis Obispo. The findings prove that Yosemite
Fresh watermelons contain a higher sugar content than other brands, making them
the sweetest tasting among competitors, something that will stand out to the
consumer.
We know how important it is for
you as a retailer / distributor to maintain a consistent customer base, and have
them returning day after day. We have put forth the time and expenses to have
this study conducted to prove to you that our melons are superior than the four
other brands that we had tested. Please take the time to look over this
evaluation to better understand the quality of our watermelons.
Evaluation of Yosemite
Fresh Watermelons (pdf)
J. Wyatt Brown, James Green, and John Walker
California Polytechnic State University, San Luis Obispo
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